Creating/Editing HCP Audiences

Step 1: Access the Audience Builder

  • Click the “Audiences” button located in the left-hand navigation menu.
    1. To edit an existing segment: Click the square + button next to the audience you wish to modify, then proceed to the steps below.
  • To create a new audience: Click the magenta “+ for HCP Audiences” button
    1. Note: You will have the option of creating a new audience from scratch, starting from a duplicate of an older audience segment, or .csv upload
  • Select “Build New Audience”
  • Name your audience

Step 2: Build Audience Criteria

  • To start building your audience, drag and drop the orange “Criteria” buttons from the left side of the screen into the audience builder canvas.
    1. Note: You may click the blue “Refresh” button at the top of the module at any time to see the updated estimated audience count based on your current configuration.

Step 3: Configure Logic Operators

Use the logic toggles to define how your selected criteria interact.

  • Any of: Select this to include records that meet at least one of the conditions selected (also known as “OR logic”).
  • All of: Select this to include records that meet every condition selected (also known as “AND logic”).
  • Example of Logic Operators: Assume your criteria are “Profession = Physician” and “Prescription = Azithromycin.”
    1. Using “Any of”: The audience will include anyone in the database who is a Physician OR anyone who has prescribed Azithromycin (regardless of profession).
    2. Using “All of”: The audience will include only Physicians who have also prescribed Azithromycin. Physicians who have not prescribed it, or non-physicians who have prescribed it, will be excluded.

Step 4: Create Complex Groupings (optional)

  • For advanced targeting, use the “Include a Group” or “Exclude a Group” buttons in conjunction with “All of” and “Any of” conditions.
    Note: You can nest logic to create specific user subsets.
  • Example Scenario: The query below creates a segment of 1,188,952 records targeting individuals who are EITHER:
    1. A Physician OR have a specialty in Geriatric Medicine. OR
    2. Have diagnosed Osteoarthritis AND have prescribed a Bone Density imaging test.

Step 5: Save Audience

  • Once you are satisfied with your audience configuration, name, and estimated count, click “Save Audience” to finalize the process.