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📖 Glossary

A quick reference for the terms that drive our platform.

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📣 What’s New
  • Carbon emission optimization at the line itemLine Item The foundational execution tier within a campaign hierarchy where specific targeting tactics, pacing, and optimization settings are defined. Operating beneath the campaign level, line items provide the granular control necessary to execute audience-specific strategies and achieve targeted KPIs. level
  • Script activity measurementMeasurement Used to measure ad viewability.