Retargeting Audiences and Pixels 

Step 1: Access the Retargeting Menu

  1. Edit an existing campaign, or begin the “Creating a New Campaign” process. Expand the “Audiences” drawer and select the blue “Click here for Retargeting Audiences” button.
  2. If you have an existing retargeting audience used on a previously created line itemLine Item The foundational execution tier within a campaign hierarchy where specific targeting tactics, pacing, and optimization settings are defined. Operating beneath the campaign level, line items provide the granular control necessary to execute audience-specific strategies and achieve targeted KPIs.: Select your audience from the dropdown menu labeled “Choose from an existing retargeting audience,” then continue with the standard line item setup.
  3. If you need to create a new audience or pixel: Continue to Step 2 below.

Step 2: Configure the Retargeting Pixel

  1. On the “Assign Retargeting Audiences” slide-out panel, click the “Create a new retargeting audience” menu item, then choose one of the following options:

Option A: Use an Existing Pixel

  • Select the “Select from existing Pixels” menu option.
  • Click the + button next to the desired pixel.
  • Proceed immediately to Step 3: Define the Retargeting Audience.

Option B: Create a New Pixel

  • Select the “Create a new Pixel” menu option.
  • Fill out all required fields on the “Create a Pixel” slide-out.
  • Click the green “Get Pixel” button to generate the pixel and automatically proceed to Step 3: Define the Retargeting Audience

Step 3: Define the Retargeting Audience

  1. Complete all fields in the “Create a Retargeting Audience” module.
    • Verification: Before saving, check the bottom of the module for the confirmation text: “Creating a retargeting audience based off of Pixel: [Pixel Name].” Once all details are entered and verified, click the blue “Save” button located at the bottom right of the module.

Step 4: Resume Line Item Setup

  1. Upon saving, you will be automatically returned to the “Line Items” screen. You may now save your editing existing line item, or continue with the rest of the new campaign setup.