Uploading an HCP Audience Target List

Step 1: Access the Audience Builder in Left-hand Navigation

  1. Click the “Audiences” button located in the left-hand navigation menu
  2. Click the magenta “+ for HCP Audiences” button
    1. Note: You will have the option of creating a new audience from scratch, editing a previously existing audience segment, or .csv upload
  3. Select “Upload Target List (.csv),” or drag and drop your target list into the upload zone (outlined in yellow below).
  4. Click either “Download HCP Match List” or “Use target list in a new audience.”
    1. If downloading an HCP match list, the file will automatically start downloading to your device.
    2. If using the target list in a new audience, continue to the steps below.
  5. After clicking “Use target list in a new audience,” you will be guided to the audience builder tool. To use the target list you just uploaded, drag and drop the orange “target lists” chip into the audience builder. Then, find your uploaded list’s file name using the drop-down menu or typeahead search.
  6. You can then name and save your audience segment using the fields, or you can add additional targeting parameters following the “Creating/Editing HCP Audiences” guide, starting at “Step 2: Build Audience Criteria.”